How to Leverage Cognitive Biases to Strengthen Your Digital Messaging
In digital marketing, understanding human psychology can significantly enhance communication strategies. Did you know that up to 95% of purchasing decisions are made subconsciously? Cognitive biases, which are systematic patterns of deviation from norm or rationality in judgment, play a key role in how consumers perceive information and make decisions. By leveraging these biases, marketers can craft messages that resonate more deeply with their audience.
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